Make-A-Wish® Central New York requested a handout that can be given to anyone – from corporations to individuals – who is looking for ways to financially donate to the organization.
Since the organization is child-oriented but adults would be the ones donating, I made the handout in the style of a doodled composition notebook, an object that is relatable to any generation. The booklet also maintains the generally childish style of Make-A-Wish® marketing materials. The spreads are devoted to listing opportunities to donate, showcasing the events that Make-A-Wish Central New York hosts throughout the year, and a statistics and notes page where the user can interact with the piece and jot down their own ideas for engagement.
rachel turdo | copyright 2020