"Peace Movement" Campaign

advertising campaign

A multi-platform advertising campaign for a new product, Goodness Knows Snack Squares.

Goodness Knows Snack Squares fall under the granola bar category, but are unique beacause they come in four pieces. Playing off of the subject of revolutions, a popular theme among millennials, I decided to develope a campaign reminiscent of the 1960s Peace Movement. The color scheme is derivative of the original flavors – cherry, apple and peach – and goes along with the peace/piece concept.