A design concept for the branding and package design for BrainDead Brewing Co., a fictional craft beer company.

My design for this project was constructed around a few wacky illustrations that were done by my younger brother, who was 11 at the time. I assigned each one to a style of beer and developed an accompanying accent color and pattern. The name BrainDead is reflective of the illustrations and the theme is reinforced with disruptive patterns. I chose to incorporate a good amount of white as a way for the packages to stand out in the overcrowded beer aisles. The four packages should stand alone to clearly articulate each type of beer, but are designed cohesively enough to effectively represent the brand.