Vans X Beth Hoeckel
A microsite design and multi-platform digital ad campaign to promote a hypothetical collaboration between Vans and collage artist Beth Hoeckel. Across the campaign, Vans products are inserted into Hoeckel’s existing collages as a way to visualize the collaboration. On the microsite, the Vans merchandise that is for sale is mocked up with the artwork of Beth Hoeckel on it. Other elements on the site are also collaged to be cohesive, such as the subscribe field and About the Artist imagery. I designed two accompanying e-mail blasts, one as an advertisement for the line and the other requesting a product review from a recent purchase. The digital ad campaign encompasses Twitter, Facebook, and Instagram accounts and sponsored posts, as well as a Spotify playlist.