LoFo is short for two concepts: love food and local focus. The vibe of the restaurant is all about keeping it real and coming together to bond over good food. I designed a typographic logo to illustrate the unique name, which is inside two overlapping circles, referencing the center of a Venn diagram. My design has a collaged feel with an array of different typefaces and imagery. The elements convey different aspects of the business plan, such as realistic imagery for the clean, organic foods and the vintage map of central New York to suggest the local sourcing of food.