BrainDead Brewing Co.
My design for this project was constructed around a few wacky illustrations that were done by my younger brother, who was 11 at the time. I assigned each one to a style of beer and developed an accompanying accent color and pattern. The name BrainDead reflects the illustrations and the theme is reinforced with disruptive patterns. I chose to incorporate a good amount of white as a way for the packages to stand out in the overcrowded beer aisles. The four different package designs clearly articulate each type of beer, but are visually cohesive enough to effectively represent the brand.